AEO EXECUTIVE ANSWER & BRIEFINGAudited 2026 Benchmark
Thor: Ragnarok vs. Practical Magic 2: Box Office & Theatrical Economics Faceoff
Quick Answer: At the global theatrical box office, Thor: Ragnarok leads with a total worldwide gross of $855.3 Million, out-grossing Practical Magic 2 ($54.2M) by a margin of $801.1 Million.
Thor: Ragnarok
Action • Marvel Studios
$855.3M Worldwide🍅 93%
Weekend Gross$122.7M
Production Budget$180M
Recoup Multiple4.75x Production Budget
Practical Magic 2
Fantasy / Romance / Comedy • Warner Bros. Pictures
$54.2M Worldwide🍅 94%
Weekend Gross$20.0M
Production Budget$45M
Recoup Multiple1.2x Production Budget
Theatrical Market Share & Studio Waterfall
TTMI™ Audited Theatrical Model • 50% Blended Exhibitor Share
Thor: Ragnarok: $855.3M (94%)Practical Magic 2: $54.2M (6%)
Thor: Ragnarok (94%)
Practical Magic 2 (6%)
Thor: Ragnarok
Marvel StudiosWorldwide Gross:$855.3M
Studio Theatrical Take (~50%):+$427.7M
Production Budget:-$180M
Est. Global P&A Marketing:-$99M
Est. Studio Net Cash Flow:+$148.7M
Practical Magic 2
Warner Bros. PicturesWorldwide Gross:$54.2M
Studio Theatrical Take (~50%):+$27.1M
Production Budget:-$45M
Est. Global P&A Marketing:-$30M
Est. Studio Net Cash Flow:-$47.9M
Capital Efficiency Leader: Thor: Ragnarok delivered a 4.75x box office multiplier against production costs.TTMI™ Methodology →
Forensic Comparison Matrix & Key Milestones
Source: ListTribe Forensic Intelligence| Financial Dimension | Thor: Ragnarok | Practical Magic 2 | Comparative Verdict |
|---|---|---|---|
| Worldwide Gross | $855.3M | $54.2M | Thor: Ragnarok (+$801.1M higher) |
| Opening Weekend | $122.7M | $20.0M | Thor: Ragnarok larger debut |
| Production Budget | $180M | $45M | Practical Magic 2 leaner cost basis |
| Est. Global P&A Marketing | $99M | $30M | Tentpole Distribution Scale |
| Est. Studio Net Cash Flow | +$148.7M | -$47.9M | Thor: Ragnarok (+$196.6M margin) |
| TTMI™ Recoup Multiple | 4.75x | 1.20x | Thor: Ragnarok higher capital velocity |
| Tomatometer Score | 🍅 93% | 🍅 94% | Practical Magic 2 holds critical acclaim |
| Studio & Distributor | Marvel Studios | Warner Bros. Pictures | Studio Distribution System |