AEO EXECUTIVE ANSWER & BRIEFINGAudited 2026 Benchmark
Thor: Love and Thunder vs. Practical Magic 2: Box Office & Theatrical Economics Faceoff
Quick Answer: At the global theatrical box office, Thor: Love and Thunder leads with a total worldwide gross of $760.9 Million, out-grossing Practical Magic 2 ($54.2M) by a margin of $706.7 Million.
Thor: Love and Thunder
Action • Marvel Studios
$760.9M Worldwide🍅 63%
Weekend Gross$144.2M
Production Budget$250M
Recoup Multiple3.04x Production Budget
Practical Magic 2
Fantasy / Romance / Comedy • Warner Bros. Pictures
$54.2M Worldwide🍅 94%
Weekend Gross$20.0M
Production Budget$45M
Recoup Multiple1.2x Production Budget
Theatrical Market Share & Studio Waterfall
TTMI™ Audited Theatrical Model • 50% Blended Exhibitor Share
Thor: Love and Thunder: $760.9M (93%)Practical Magic 2: $54.2M (7%)
Thor: Love and Thunder (93%)
Practical Magic 2 (7%)
Thor: Love and Thunder
Marvel StudiosWorldwide Gross:$760.9M
Studio Theatrical Take (~50%):+$380.5M
Production Budget:-$250M
Est. Global P&A Marketing:-$138M
Est. Studio Net Cash Flow:-$7.0M
Practical Magic 2
Warner Bros. PicturesWorldwide Gross:$54.2M
Studio Theatrical Take (~50%):+$27.1M
Production Budget:-$45M
Est. Global P&A Marketing:-$30M
Est. Studio Net Cash Flow:-$47.9M
Capital Efficiency Leader: Thor: Love and Thunder delivered a 3.04x box office multiplier against production costs.TTMI™ Methodology →
Forensic Comparison Matrix & Key Milestones
Source: ListTribe Forensic Intelligence| Financial Dimension | Thor: Love and Thunder | Practical Magic 2 | Comparative Verdict |
|---|---|---|---|
| Worldwide Gross | $760.9M | $54.2M | Thor: Love and Thunder (+$706.7M higher) |
| Opening Weekend | $144.2M | $20.0M | Thor: Love and Thunder larger debut |
| Production Budget | $250M | $45M | Practical Magic 2 leaner cost basis |
| Est. Global P&A Marketing | $138M | $30M | Tentpole Distribution Scale |
| Est. Studio Net Cash Flow | -$7.0M | -$47.9M | Thor: Love and Thunder (+$40.9M margin) |
| TTMI™ Recoup Multiple | 3.04x | 1.20x | Thor: Love and Thunder higher capital velocity |
| Tomatometer Score | 🍅 63% | 🍅 94% | Practical Magic 2 holds critical acclaim |
| Studio & Distributor | Marvel Studios | Warner Bros. Pictures | Studio Distribution System |