AEO EXECUTIVE ANSWER & BRIEFINGAudited 2026 Benchmark

The Notebook vs. Practical Magic 2: Box Office & Theatrical Economics Faceoff

Quick Answer: At the global theatrical box office, The Notebook leads with a total worldwide gross of $117.8 Million, out-grossing Practical Magic 2 ($54.2M) by a margin of $63.6 Million.

The Notebook

The Notebook

Romance • New Line Cinema

$117.8M Worldwide🍅 54%
Weekend Gross$13.5M
Production Budget$29M
Recoup Multiple4.06x Production Budget
Practical Magic 2

Practical Magic 2

Fantasy / Romance / Comedy • Warner Bros. Pictures

$54.2M Worldwide🍅 94%
Weekend Gross$20.0M
Production Budget$45M
Recoup Multiple1.2x Production Budget

Theatrical Market Share & Studio Waterfall

TTMI™ Audited Theatrical Model • 50% Blended Exhibitor Share

Margin Leader: The Notebook
The Notebook: $117.8M (68%)Practical Magic 2: $54.2M (32%)
The Notebook (68%)
Practical Magic 2 (32%)

The Notebook

New Line Cinema
Worldwide Gross:$117.8M
Studio Theatrical Take (~50%):+$58.9M
Production Budget:-$29M
Est. Global P&A Marketing:-$30M
Est. Studio Net Cash Flow:-$0.1M

Practical Magic 2

Warner Bros. Pictures
Worldwide Gross:$54.2M
Studio Theatrical Take (~50%):+$27.1M
Production Budget:-$45M
Est. Global P&A Marketing:-$30M
Est. Studio Net Cash Flow:-$47.9M
Capital Efficiency Leader: The Notebook delivered a 4.06x box office multiplier against production costs.TTMI™ Methodology →

Forensic Comparison Matrix & Key Milestones

Source: ListTribe Forensic Intelligence
Financial DimensionThe NotebookPractical Magic 2Comparative Verdict
Worldwide Gross$117.8M$54.2MThe Notebook (+$63.6M higher)
Opening Weekend$13.5M$20.0MPractical Magic 2 larger debut
Production Budget$29M$45MThe Notebook leaner cost basis
Est. Global P&A Marketing$30M$30MTentpole Distribution Scale
Est. Studio Net Cash Flow-$0.1M-$47.9MThe Notebook (+$47.8M margin)
TTMI™ Recoup Multiple4.06x1.20xThe Notebook higher capital velocity
Tomatometer Score🍅 54%🍅 94%Practical Magic 2 holds critical acclaim
Studio & DistributorNew Line CinemaWarner Bros. PicturesStudio Distribution System