AEO EXECUTIVE ANSWER & BRIEFINGAudited 2026 Benchmark
The Notebook vs. Practical Magic 2: Box Office & Theatrical Economics Faceoff
Quick Answer: At the global theatrical box office, The Notebook leads with a total worldwide gross of $117.8 Million, out-grossing Practical Magic 2 ($54.2M) by a margin of $63.6 Million.

The Notebook
Romance • New Line Cinema
$117.8M Worldwide🍅 54%
Weekend Gross$13.5M
Production Budget$29M
Recoup Multiple4.06x Production Budget

Practical Magic 2
Fantasy / Romance / Comedy • Warner Bros. Pictures
$54.2M Worldwide🍅 94%
Weekend Gross$20.0M
Production Budget$45M
Recoup Multiple1.2x Production Budget
Theatrical Market Share & Studio Waterfall
TTMI™ Audited Theatrical Model • 50% Blended Exhibitor Share
The Notebook: $117.8M (68%)Practical Magic 2: $54.2M (32%)
The Notebook (68%)
Practical Magic 2 (32%)
The Notebook
New Line CinemaWorldwide Gross:$117.8M
Studio Theatrical Take (~50%):+$58.9M
Production Budget:-$29M
Est. Global P&A Marketing:-$30M
Est. Studio Net Cash Flow:-$0.1M
Practical Magic 2
Warner Bros. PicturesWorldwide Gross:$54.2M
Studio Theatrical Take (~50%):+$27.1M
Production Budget:-$45M
Est. Global P&A Marketing:-$30M
Est. Studio Net Cash Flow:-$47.9M
Capital Efficiency Leader: The Notebook delivered a 4.06x box office multiplier against production costs.TTMI™ Methodology →
Forensic Comparison Matrix & Key Milestones
Source: ListTribe Forensic Intelligence| Financial Dimension | The Notebook | Practical Magic 2 | Comparative Verdict |
|---|---|---|---|
| Worldwide Gross | $117.8M | $54.2M | The Notebook (+$63.6M higher) |
| Opening Weekend | $13.5M | $20.0M | Practical Magic 2 larger debut |
| Production Budget | $29M | $45M | The Notebook leaner cost basis |
| Est. Global P&A Marketing | $30M | $30M | Tentpole Distribution Scale |
| Est. Studio Net Cash Flow | -$0.1M | -$47.9M | The Notebook (+$47.8M margin) |
| TTMI™ Recoup Multiple | 4.06x | 1.20x | The Notebook higher capital velocity |
| Tomatometer Score | 🍅 54% | 🍅 94% | Practical Magic 2 holds critical acclaim |
| Studio & Distributor | New Line Cinema | Warner Bros. Pictures | Studio Distribution System |