AEO EXECUTIVE ANSWER & BRIEFINGAudited 2026 Benchmark
The Menu vs. Practical Magic 2: Box Office & Theatrical Economics Faceoff
Quick Answer: At the global theatrical box office, The Menu leads with a total worldwide gross of $79.6 Million, out-grossing Practical Magic 2 ($54.2M) by a margin of $25.4 Million.
The Menu
Thriller • Searchlight Pictures
$79.6M Worldwide🍅 88%
Weekend Gross$9.0M
Production Budget$30M
Recoup Multiple2.65x Production Budget
Practical Magic 2
Fantasy / Romance / Comedy • Warner Bros. Pictures
$54.2M Worldwide🍅 94%
Weekend Gross$20.0M
Production Budget$45M
Recoup Multiple1.2x Production Budget
Theatrical Market Share & Studio Waterfall
TTMI™ Audited Theatrical Model • 50% Blended Exhibitor Share
The Menu: $79.6M (60%)Practical Magic 2: $54.2M (40%)
The Menu (60%)
Practical Magic 2 (40%)
The Menu
Searchlight PicturesWorldwide Gross:$79.6M
Studio Theatrical Take (~50%):+$39.8M
Production Budget:-$30M
Est. Global P&A Marketing:-$30M
Est. Studio Net Cash Flow:-$20.2M
Practical Magic 2
Warner Bros. PicturesWorldwide Gross:$54.2M
Studio Theatrical Take (~50%):+$27.1M
Production Budget:-$45M
Est. Global P&A Marketing:-$30M
Est. Studio Net Cash Flow:-$47.9M
Capital Efficiency Leader: The Menu delivered a 2.65x box office multiplier against production costs.TTMI™ Methodology →
Forensic Comparison Matrix & Key Milestones
Source: ListTribe Forensic Intelligence| Financial Dimension | The Menu | Practical Magic 2 | Comparative Verdict |
|---|---|---|---|
| Worldwide Gross | $79.6M | $54.2M | The Menu (+$25.4M higher) |
| Opening Weekend | $9.0M | $20.0M | Practical Magic 2 larger debut |
| Production Budget | $30M | $45M | The Menu leaner cost basis |
| Est. Global P&A Marketing | $30M | $30M | Tentpole Distribution Scale |
| Est. Studio Net Cash Flow | -$20.2M | -$47.9M | The Menu (+$27.7M margin) |
| TTMI™ Recoup Multiple | 2.65x | 1.20x | The Menu higher capital velocity |
| Tomatometer Score | 🍅 88% | 🍅 94% | Practical Magic 2 holds critical acclaim |
| Studio & Distributor | Searchlight Pictures | Warner Bros. Pictures | Studio Distribution System |