AEO EXECUTIVE ANSWER & BRIEFINGAudited 2026 Benchmark
The Devil Wears Prada vs. Practical Magic 2: Box Office & Theatrical Economics Faceoff
Quick Answer: At the global theatrical box office, The Devil Wears Prada leads with a total worldwide gross of $326.7 Million, out-grossing Practical Magic 2 ($54.2M) by a margin of $272.5 Million.
The Devil Wears Prada
Comedy • 20th Century Fox
$326.7M Worldwide🍅 75%
Weekend Gross$27.5M
Production Budget$35M
Recoup Multiple9.33x Production Budget
Practical Magic 2
Fantasy / Romance / Comedy • Warner Bros. Pictures
$54.2M Worldwide🍅 94%
Weekend Gross$20.0M
Production Budget$45M
Recoup Multiple1.2x Production Budget
Theatrical Market Share & Studio Waterfall
TTMI™ Audited Theatrical Model • 50% Blended Exhibitor Share
The Devil Wears Prada: $326.7M (86%)Practical Magic 2: $54.2M (14%)
The Devil Wears Prada (86%)
Practical Magic 2 (14%)
The Devil Wears Prada
20th Century FoxWorldwide Gross:$326.7M
Studio Theatrical Take (~50%):+$163.4M
Production Budget:-$35M
Est. Global P&A Marketing:-$30M
Est. Studio Net Cash Flow:+$98.4M
Practical Magic 2
Warner Bros. PicturesWorldwide Gross:$54.2M
Studio Theatrical Take (~50%):+$27.1M
Production Budget:-$45M
Est. Global P&A Marketing:-$30M
Est. Studio Net Cash Flow:-$47.9M
Capital Efficiency Leader: The Devil Wears Prada delivered a 9.33x box office multiplier against production costs.TTMI™ Methodology →
Forensic Comparison Matrix & Key Milestones
Source: ListTribe Forensic Intelligence| Financial Dimension | The Devil Wears Prada | Practical Magic 2 | Comparative Verdict |
|---|---|---|---|
| Worldwide Gross | $326.7M | $54.2M | The Devil Wears Prada (+$272.5M higher) |
| Opening Weekend | $27.5M | $20.0M | The Devil Wears Prada larger debut |
| Production Budget | $35M | $45M | The Devil Wears Prada leaner cost basis |
| Est. Global P&A Marketing | $30M | $30M | Tentpole Distribution Scale |
| Est. Studio Net Cash Flow | +$98.4M | -$47.9M | The Devil Wears Prada (+$146.3M margin) |
| TTMI™ Recoup Multiple | 9.33x | 1.20x | The Devil Wears Prada higher capital velocity |
| Tomatometer Score | 🍅 75% | 🍅 94% | Practical Magic 2 holds critical acclaim |
| Studio & Distributor | 20th Century Fox | Warner Bros. Pictures | Studio Distribution System |