AEO EXECUTIVE ANSWER & BRIEFINGAudited 2026 Benchmark
The Conjuring vs. Practical Magic 2: Box Office & Theatrical Economics Faceoff
Quick Answer: At the global theatrical box office, The Conjuring leads with a total worldwide gross of $320.4 Million, out-grossing Practical Magic 2 ($54.2M) by a margin of $266.2 Million.
The Conjuring
Horror • New Line Cinema / Warner Bros.
$320.4M Worldwide🍅 86%
Weekend Gross$41.9M
Production Budget$20M
Recoup Multiple16.02x Production Budget
Practical Magic 2
Fantasy / Romance / Comedy • Warner Bros. Pictures
$54.2M Worldwide🍅 94%
Weekend Gross$20.0M
Production Budget$45M
Recoup Multiple1.2x Production Budget
Theatrical Market Share & Studio Waterfall
TTMI™ Audited Theatrical Model • 50% Blended Exhibitor Share
The Conjuring: $320.4M (86%)Practical Magic 2: $54.2M (14%)
The Conjuring (86%)
Practical Magic 2 (14%)
The Conjuring
New Line Cinema / Warner Bros.Worldwide Gross:$320.4M
Studio Theatrical Take (~50%):+$160.2M
Production Budget:-$20M
Est. Global P&A Marketing:-$30M
Est. Studio Net Cash Flow:+$110.2M
Practical Magic 2
Warner Bros. PicturesWorldwide Gross:$54.2M
Studio Theatrical Take (~50%):+$27.1M
Production Budget:-$45M
Est. Global P&A Marketing:-$30M
Est. Studio Net Cash Flow:-$47.9M
Capital Efficiency Leader: The Conjuring delivered a 16.02x box office multiplier against production costs.TTMI™ Methodology →
Forensic Comparison Matrix & Key Milestones
Source: ListTribe Forensic Intelligence| Financial Dimension | The Conjuring | Practical Magic 2 | Comparative Verdict |
|---|---|---|---|
| Worldwide Gross | $320.4M | $54.2M | The Conjuring (+$266.2M higher) |
| Opening Weekend | $41.9M | $20.0M | The Conjuring larger debut |
| Production Budget | $20M | $45M | The Conjuring leaner cost basis |
| Est. Global P&A Marketing | $30M | $30M | Tentpole Distribution Scale |
| Est. Studio Net Cash Flow | +$110.2M | -$47.9M | The Conjuring (+$158.1M margin) |
| TTMI™ Recoup Multiple | 16.02x | 1.20x | The Conjuring higher capital velocity |
| Tomatometer Score | 🍅 86% | 🍅 94% | Practical Magic 2 holds critical acclaim |
| Studio & Distributor | New Line Cinema / Warner Bros. | Warner Bros. Pictures | Studio Distribution System |