AEO EXECUTIVE ANSWER & BRIEFINGAudited 2026 Benchmark

Smile vs. Practical Magic 2: Box Office & Theatrical Economics Faceoff

Quick Answer: At the global theatrical box office, Smile leads with a total worldwide gross of $217.4 Million, out-grossing Practical Magic 2 ($54.2M) by a margin of $163.2 Million.

Smile

Smile

Horror • Paramount Pictures

$217.4M Worldwide🍅 80%
Weekend Gross$22.6M
Production Budget$17M
Recoup Multiple12.79x Production Budget
Practical Magic 2

Practical Magic 2

Fantasy / Romance / Comedy • Warner Bros. Pictures

$54.2M Worldwide🍅 94%
Weekend Gross$20.0M
Production Budget$45M
Recoup Multiple1.2x Production Budget

Theatrical Market Share & Studio Waterfall

TTMI™ Audited Theatrical Model • 50% Blended Exhibitor Share

Margin Leader: Smile
Smile: $217.4M (80%)Practical Magic 2: $54.2M (20%)
Smile (80%)
Practical Magic 2 (20%)

Smile

Paramount Pictures
Worldwide Gross:$217.4M
Studio Theatrical Take (~50%):+$108.7M
Production Budget:-$17M
Est. Global P&A Marketing:-$30M
Est. Studio Net Cash Flow:+$61.7M

Practical Magic 2

Warner Bros. Pictures
Worldwide Gross:$54.2M
Studio Theatrical Take (~50%):+$27.1M
Production Budget:-$45M
Est. Global P&A Marketing:-$30M
Est. Studio Net Cash Flow:-$47.9M
Capital Efficiency Leader: Smile delivered a 12.79x box office multiplier against production costs.TTMI™ Methodology →

Forensic Comparison Matrix & Key Milestones

Source: ListTribe Forensic Intelligence
Financial DimensionSmilePractical Magic 2Comparative Verdict
Worldwide Gross$217.4M$54.2MSmile (+$163.2M higher)
Opening Weekend$22.6M$20.0MSmile larger debut
Production Budget$17M$45MSmile leaner cost basis
Est. Global P&A Marketing$30M$30MTentpole Distribution Scale
Est. Studio Net Cash Flow+$61.7M-$47.9MSmile (+$109.6M margin)
TTMI™ Recoup Multiple12.79x1.20xSmile higher capital velocity
Tomatometer Score🍅 80%🍅 94%Practical Magic 2 holds critical acclaim
Studio & DistributorParamount PicturesWarner Bros. PicturesStudio Distribution System