AEO EXECUTIVE ANSWER & BRIEFINGAudited 2026 Benchmark

Pretty Woman vs. Practical Magic 2: Box Office & Theatrical Economics Faceoff

Quick Answer: At the global theatrical box office, Pretty Woman leads with a total worldwide gross of $463.4 Million, out-grossing Practical Magic 2 ($54.2M) by a margin of $409.2 Million.

Pretty Woman

Pretty Woman

Romance • Touchstone Pictures

$463.4M Worldwide🍅 65%
Weekend Gross$11.3M
Production Budget$14M
Recoup Multiple33.1x Production Budget
Practical Magic 2

Practical Magic 2

Fantasy / Romance / Comedy • Warner Bros. Pictures

$54.2M Worldwide🍅 94%
Weekend Gross$20.0M
Production Budget$45M
Recoup Multiple1.2x Production Budget

Theatrical Market Share & Studio Waterfall

TTMI™ Audited Theatrical Model • 50% Blended Exhibitor Share

Margin Leader: Pretty Woman
Pretty Woman: $463.4M (90%)Practical Magic 2: $54.2M (10%)
Pretty Woman (90%)
Practical Magic 2 (10%)

Pretty Woman

Touchstone Pictures
Worldwide Gross:$463.4M
Studio Theatrical Take (~50%):+$231.7M
Production Budget:-$14M
Est. Global P&A Marketing:-$30M
Est. Studio Net Cash Flow:+$187.7M

Practical Magic 2

Warner Bros. Pictures
Worldwide Gross:$54.2M
Studio Theatrical Take (~50%):+$27.1M
Production Budget:-$45M
Est. Global P&A Marketing:-$30M
Est. Studio Net Cash Flow:-$47.9M
Capital Efficiency Leader: Pretty Woman delivered a 33.10x box office multiplier against production costs.TTMI™ Methodology →

Forensic Comparison Matrix & Key Milestones

Source: ListTribe Forensic Intelligence
Financial DimensionPretty WomanPractical Magic 2Comparative Verdict
Worldwide Gross$463.4M$54.2MPretty Woman (+$409.2M higher)
Opening Weekend$11.3M$20.0MPractical Magic 2 larger debut
Production Budget$14M$45MPretty Woman leaner cost basis
Est. Global P&A Marketing$30M$30MTentpole Distribution Scale
Est. Studio Net Cash Flow+$187.7M-$47.9MPretty Woman (+$235.6M margin)
TTMI™ Recoup Multiple33.10x1.20xPretty Woman higher capital velocity
Tomatometer Score🍅 65%🍅 94%Practical Magic 2 holds critical acclaim
Studio & DistributorTouchstone PicturesWarner Bros. PicturesStudio Distribution System