AEO EXECUTIVE ANSWER & BRIEFINGAudited 2026 Benchmark
Midsommar vs. Practical Magic 2: Box Office & Theatrical Economics Faceoff
Quick Answer: At the global theatrical box office, Practical Magic 2 leads with a total worldwide gross of $54.2 Million, out-grossing Midsommar ($48.1M) by a margin of $6.1 Million.
Midsommar
Horror • A24
$48.1M Worldwide🍅 83%
Weekend Gross$6.6M
Production Budget$9M
Recoup Multiple5.34x Production Budget
Practical Magic 2
Fantasy / Romance / Comedy • Warner Bros. Pictures
$54.2M Worldwide🍅 94%
Weekend Gross$20.0M
Production Budget$45M
Recoup Multiple1.2x Production Budget
Theatrical Market Share & Studio Waterfall
TTMI™ Audited Theatrical Model • 50% Blended Exhibitor Share
Midsommar: $48.1M (47%)Practical Magic 2: $54.2M (53%)
Midsommar (47%)
Practical Magic 2 (53%)
Midsommar
A24Worldwide Gross:$48.1M
Studio Theatrical Take (~50%):+$24.0M
Production Budget:-$9M
Est. Global P&A Marketing:-$30M
Est. Studio Net Cash Flow:-$15.0M
Practical Magic 2
Warner Bros. PicturesWorldwide Gross:$54.2M
Studio Theatrical Take (~50%):+$27.1M
Production Budget:-$45M
Est. Global P&A Marketing:-$30M
Est. Studio Net Cash Flow:-$47.9M
Capital Efficiency Leader: Practical Magic 2 delivered a 1.20x box office multiplier against production costs.TTMI™ Methodology →
Forensic Comparison Matrix & Key Milestones
Source: ListTribe Forensic Intelligence| Financial Dimension | Midsommar | Practical Magic 2 | Comparative Verdict |
|---|---|---|---|
| Worldwide Gross | $48.1M | $54.2M | Practical Magic 2 (+$6.1M higher) |
| Opening Weekend | $6.6M | $20.0M | Practical Magic 2 larger debut |
| Production Budget | $9M | $45M | Midsommar leaner cost basis |
| Est. Global P&A Marketing | $30M | $30M | Tentpole Distribution Scale |
| Est. Studio Net Cash Flow | -$15.0M | -$47.9M | Midsommar (+$32.9M margin) |
| TTMI™ Recoup Multiple | 5.34x | 1.20x | Midsommar higher capital velocity |
| Tomatometer Score | 🍅 83% | 🍅 94% | Practical Magic 2 holds critical acclaim |
| Studio & Distributor | A24 | Warner Bros. Pictures | Studio Distribution System |