AEO EXECUTIVE ANSWER & BRIEFINGAudited 2026 Benchmark
It: Chapter One vs. Practical Magic 2: Box Office & Theatrical Economics Faceoff
Quick Answer: At the global theatrical box office, It: Chapter One leads with a total worldwide gross of $704.2 Million, out-grossing Practical Magic 2 ($54.2M) by a margin of $650.0 Million.
It: Chapter One
Horror • New Line Cinema / Warner Bros.
$704.2M Worldwide🍅 86%
Weekend Gross$123.4M
Production Budget$35M
Recoup Multiple20.12x Production Budget

Practical Magic 2
Fantasy / Romance / Comedy • Warner Bros. Pictures
$54.2M Worldwide🍅 94%
Weekend Gross$20.0M
Production Budget$45M
Recoup Multiple1.2x Production Budget
Theatrical Market Share & Studio Waterfall
TTMI™ Audited Theatrical Model • 50% Blended Exhibitor Share
It: Chapter One: $704.2M (93%)Practical Magic 2: $54.2M (7%)
It: Chapter One (93%)
Practical Magic 2 (7%)
It: Chapter One
New Line Cinema / Warner Bros.Worldwide Gross:$704.2M
Studio Theatrical Take (~50%):+$352.1M
Production Budget:-$35M
Est. Global P&A Marketing:-$30M
Est. Studio Net Cash Flow:+$287.1M
Practical Magic 2
Warner Bros. PicturesWorldwide Gross:$54.2M
Studio Theatrical Take (~50%):+$27.1M
Production Budget:-$45M
Est. Global P&A Marketing:-$30M
Est. Studio Net Cash Flow:-$47.9M
Capital Efficiency Leader: It: Chapter One delivered a 20.12x box office multiplier against production costs.TTMI™ Methodology →
Forensic Comparison Matrix & Key Milestones
Source: ListTribe Forensic Intelligence| Financial Dimension | It: Chapter One | Practical Magic 2 | Comparative Verdict |
|---|---|---|---|
| Worldwide Gross | $704.2M | $54.2M | It: Chapter One (+$650.0M higher) |
| Opening Weekend | $123.4M | $20.0M | It: Chapter One larger debut |
| Production Budget | $35M | $45M | It: Chapter One leaner cost basis |
| Est. Global P&A Marketing | $30M | $30M | Tentpole Distribution Scale |
| Est. Studio Net Cash Flow | +$287.1M | -$47.9M | It: Chapter One (+$335.0M margin) |
| TTMI™ Recoup Multiple | 20.12x | 1.20x | It: Chapter One higher capital velocity |
| Tomatometer Score | 🍅 86% | 🍅 94% | Practical Magic 2 holds critical acclaim |
| Studio & Distributor | New Line Cinema / Warner Bros. | Warner Bros. Pictures | Studio Distribution System |