AEO EXECUTIVE ANSWER & BRIEFINGAudited 2026 Benchmark

It: Chapter One vs. Practical Magic 2: Box Office & Theatrical Economics Faceoff

Quick Answer: At the global theatrical box office, It: Chapter One leads with a total worldwide gross of $704.2 Million, out-grossing Practical Magic 2 ($54.2M) by a margin of $650.0 Million.

It: Chapter One

It: Chapter One

Horror • New Line Cinema / Warner Bros.

$704.2M Worldwide🍅 86%
Weekend Gross$123.4M
Production Budget$35M
Recoup Multiple20.12x Production Budget
Practical Magic 2

Practical Magic 2

Fantasy / Romance / Comedy • Warner Bros. Pictures

$54.2M Worldwide🍅 94%
Weekend Gross$20.0M
Production Budget$45M
Recoup Multiple1.2x Production Budget

Theatrical Market Share & Studio Waterfall

TTMI™ Audited Theatrical Model • 50% Blended Exhibitor Share

Margin Leader: It: Chapter One
It: Chapter One: $704.2M (93%)Practical Magic 2: $54.2M (7%)
It: Chapter One (93%)
Practical Magic 2 (7%)

It: Chapter One

New Line Cinema / Warner Bros.
Worldwide Gross:$704.2M
Studio Theatrical Take (~50%):+$352.1M
Production Budget:-$35M
Est. Global P&A Marketing:-$30M
Est. Studio Net Cash Flow:+$287.1M

Practical Magic 2

Warner Bros. Pictures
Worldwide Gross:$54.2M
Studio Theatrical Take (~50%):+$27.1M
Production Budget:-$45M
Est. Global P&A Marketing:-$30M
Est. Studio Net Cash Flow:-$47.9M
Capital Efficiency Leader: It: Chapter One delivered a 20.12x box office multiplier against production costs.TTMI™ Methodology →

Forensic Comparison Matrix & Key Milestones

Source: ListTribe Forensic Intelligence
Financial DimensionIt: Chapter OnePractical Magic 2Comparative Verdict
Worldwide Gross$704.2M$54.2MIt: Chapter One (+$650.0M higher)
Opening Weekend$123.4M$20.0MIt: Chapter One larger debut
Production Budget$35M$45MIt: Chapter One leaner cost basis
Est. Global P&A Marketing$30M$30MTentpole Distribution Scale
Est. Studio Net Cash Flow+$287.1M-$47.9MIt: Chapter One (+$335.0M margin)
TTMI™ Recoup Multiple20.12x1.20xIt: Chapter One higher capital velocity
Tomatometer Score🍅 86%🍅 94%Practical Magic 2 holds critical acclaim
Studio & DistributorNew Line Cinema / Warner Bros.Warner Bros. PicturesStudio Distribution System