AEO EXECUTIVE ANSWER & BRIEFINGAudited 2026 Benchmark

Elvis vs. Practical Magic 2: Box Office & Theatrical Economics Faceoff

Quick Answer: At the global theatrical box office, Elvis leads with a total worldwide gross of $288.7 Million, out-grossing Practical Magic 2 ($54.2M) by a margin of $234.5 Million.

Elvis

Elvis

Drama • Warner Bros. Pictures

$288.7M Worldwide🍅 77%
Weekend Gross$31.2M
Production Budget$85M
Recoup Multiple3.4x Production Budget
Practical Magic 2

Practical Magic 2

Fantasy / Romance / Comedy • Warner Bros. Pictures

$54.2M Worldwide🍅 94%
Weekend Gross$20.0M
Production Budget$45M
Recoup Multiple1.2x Production Budget

Theatrical Market Share & Studio Waterfall

TTMI™ Audited Theatrical Model • 50% Blended Exhibitor Share

Margin Leader: Elvis
Elvis: $288.7M (84%)Practical Magic 2: $54.2M (16%)
Elvis (84%)
Practical Magic 2 (16%)

Elvis

Warner Bros. Pictures
Worldwide Gross:$288.7M
Studio Theatrical Take (~50%):+$144.3M
Production Budget:-$85M
Est. Global P&A Marketing:-$47M
Est. Studio Net Cash Flow:+$12.6M

Practical Magic 2

Warner Bros. Pictures
Worldwide Gross:$54.2M
Studio Theatrical Take (~50%):+$27.1M
Production Budget:-$45M
Est. Global P&A Marketing:-$30M
Est. Studio Net Cash Flow:-$47.9M
Capital Efficiency Leader: Elvis delivered a 3.40x box office multiplier against production costs.TTMI™ Methodology →

Forensic Comparison Matrix & Key Milestones

Source: ListTribe Forensic Intelligence
Financial DimensionElvisPractical Magic 2Comparative Verdict
Worldwide Gross$288.7M$54.2MElvis (+$234.5M higher)
Opening Weekend$31.2M$20.0MElvis larger debut
Production Budget$85M$45MPractical Magic 2 leaner cost basis
Est. Global P&A Marketing$47M$30MTentpole Distribution Scale
Est. Studio Net Cash Flow+$12.6M-$47.9MElvis (+$60.5M margin)
TTMI™ Recoup Multiple3.40x1.20xElvis higher capital velocity
Tomatometer Score🍅 77%🍅 94%Practical Magic 2 holds critical acclaim
Studio & DistributorWarner Bros. PicturesWarner Bros. PicturesStudio Distribution System