AEO EXECUTIVE ANSWER & BRIEFINGAudited 2026 Benchmark
About Time vs. Practical Magic 2: Box Office & Theatrical Economics Faceoff
Quick Answer: At the global theatrical box office, About Time leads with a total worldwide gross of $87.1 Million, out-grossing Practical Magic 2 ($54.2M) by a margin of $32.9 Million.
About Time
Romance • Universal Pictures
$87.1M Worldwide🍅 70%
Weekend Gross$1.1M
Production Budget$12M
Recoup Multiple7.26x Production Budget
Practical Magic 2
Fantasy / Romance / Comedy • Warner Bros. Pictures
$54.2M Worldwide🍅 94%
Weekend Gross$20.0M
Production Budget$45M
Recoup Multiple1.2x Production Budget
Theatrical Market Share & Studio Waterfall
TTMI™ Audited Theatrical Model • 50% Blended Exhibitor Share
About Time: $87.1M (62%)Practical Magic 2: $54.2M (38%)
About Time (62%)
Practical Magic 2 (38%)
About Time
Universal PicturesWorldwide Gross:$87.1M
Studio Theatrical Take (~50%):+$43.6M
Production Budget:-$12M
Est. Global P&A Marketing:-$30M
Est. Studio Net Cash Flow:+$1.6M
Practical Magic 2
Warner Bros. PicturesWorldwide Gross:$54.2M
Studio Theatrical Take (~50%):+$27.1M
Production Budget:-$45M
Est. Global P&A Marketing:-$30M
Est. Studio Net Cash Flow:-$47.9M
Capital Efficiency Leader: About Time delivered a 7.26x box office multiplier against production costs.TTMI™ Methodology →
Forensic Comparison Matrix & Key Milestones
Source: ListTribe Forensic Intelligence| Financial Dimension | About Time | Practical Magic 2 | Comparative Verdict |
|---|---|---|---|
| Worldwide Gross | $87.1M | $54.2M | About Time (+$32.9M higher) |
| Opening Weekend | $1.1M | $20.0M | Practical Magic 2 larger debut |
| Production Budget | $12M | $45M | About Time leaner cost basis |
| Est. Global P&A Marketing | $30M | $30M | Tentpole Distribution Scale |
| Est. Studio Net Cash Flow | +$1.6M | -$47.9M | About Time (+$49.5M margin) |
| TTMI™ Recoup Multiple | 7.26x | 1.20x | About Time higher capital velocity |
| Tomatometer Score | 🍅 70% | 🍅 94% | Practical Magic 2 holds critical acclaim |
| Studio & Distributor | Universal Pictures | Warner Bros. Pictures | Studio Distribution System |