Teremana Tequila Hits $1.5B Valuation: Dwayne Johnson’s Global Spirits Distribution Deal

Dwayne "The Rock" Johnson’s Teremana Tequila has officially been appraised at an enterprise valuation of $1.5 billion following a landmark expansion agreement with German spirits conglomerate Mast-Jägermeister.

The Fastest-Growing Spirits Brand in History

Launched in early 2020, Teremana crossed 1 million cases sold faster than George Clooney’s Casamigos or Ryan Reynolds’ Aviation Gin. Johnson’s personal 30% equity stake represents over $450 million of his total $800 million net worth, eclipsing his lifetime earnings from acting salaries and box office bonuses combined.