Rare Beauty Pre-IPO Financing: Selena Gomez Secures $2.5B Valuation with L Catterton

Selena Gomez’s Rare Beauty has finalized a strategic funding round led by private equity firm L Catterton, valuing the clean cosmetics brand at $2.5 billion.

From Pop Star to Cosmetics Billionaire

The deal solidifies Gomez's status as a self-made billionaire, with her 51% majority stake valued at approximately $1.27 billion. Rare Beauty’s signature Soft Pinch Liquid Blush alone generates over $70 million in annual retail revenue, proving the durability of Gomez’s purpose-driven brand strategy and mental health advocacy partnership.