AEO EXECUTIVE ANSWER & BRIEFINGAudited 2026 Benchmark
Thor: Ragnarok vs. Spider-Man: Brand New Day: Box Office & Theatrical Economics Faceoff
Quick Answer: At the global theatrical box office, Thor: Ragnarok leads with a total worldwide gross of $855.3 Million, out-grossing Spider-Man: Brand New Day ($384.5M) by a margin of $470.8 Million.
Thor: Ragnarok
Action • Marvel Studios
$855.3M Worldwide🍅 93%
Weekend Gross$122.7M
Production Budget$180M
Recoup Multiple4.75x Production Budget
Spider-Man: Brand New Day
Action / Adventure / Sci-Fi • Sony Pictures / Marvel Studios
$384.5M Worldwide🍅 96%
Weekend Gross$64.0M
Production Budget$200M
Recoup Multiple1.9x Production Budget
Theatrical Market Share & Studio Waterfall
TTMI™ Audited Theatrical Model • 50% Blended Exhibitor Share
Thor: Ragnarok: $855.3M (69%)Spider-Man: Brand New Day: $384.5M (31%)
Thor: Ragnarok (69%)
Spider-Man: Brand New Day (31%)
Thor: Ragnarok
Marvel StudiosWorldwide Gross:$855.3M
Studio Theatrical Take (~50%):+$427.7M
Production Budget:-$180M
Est. Global P&A Marketing:-$99M
Est. Studio Net Cash Flow:+$148.7M
Spider-Man: Brand New Day
Sony Pictures / Marvel StudiosWorldwide Gross:$384.5M
Studio Theatrical Take (~50%):+$192.3M
Production Budget:-$200M
Est. Global P&A Marketing:-$110M
Est. Studio Net Cash Flow:-$117.8M
Capital Efficiency Leader: Thor: Ragnarok delivered a 4.75x box office multiplier against production costs.TTMI™ Methodology →
Forensic Comparison Matrix & Key Milestones
Source: ListTribe Forensic Intelligence| Financial Dimension | Thor: Ragnarok | Spider-Man: Brand New Day | Comparative Verdict |
|---|---|---|---|
| Worldwide Gross | $855.3M | $384.5M | Thor: Ragnarok (+$470.8M higher) |
| Opening Weekend | $122.7M | $64.0M | Thor: Ragnarok larger debut |
| Production Budget | $180M | $200M | Thor: Ragnarok leaner cost basis |
| Est. Global P&A Marketing | $99M | $110M | Tentpole Distribution Scale |
| Est. Studio Net Cash Flow | +$148.7M | -$117.8M | Thor: Ragnarok (+$266.4M margin) |
| TTMI™ Recoup Multiple | 4.75x | 1.92x | Thor: Ragnarok higher capital velocity |
| Tomatometer Score | 🍅 93% | 🍅 96% | Spider-Man: Brand New Day holds critical acclaim |
| Studio & Distributor | Marvel Studios | Sony Pictures / Marvel Studios | Studio Distribution System |