AEO EXECUTIVE ANSWER & BRIEFINGAudited 2026 Benchmark
Thor: Love and Thunder vs. Spider-Man: Brand New Day: Box Office & Theatrical Economics Faceoff
Quick Answer: At the global theatrical box office, Thor: Love and Thunder leads with a total worldwide gross of $760.9 Million, out-grossing Spider-Man: Brand New Day ($384.5M) by a margin of $376.4 Million.
Thor: Love and Thunder
Action • Marvel Studios
$760.9M Worldwide🍅 63%
Weekend Gross$144.2M
Production Budget$250M
Recoup Multiple3.04x Production Budget
Spider-Man: Brand New Day
Action / Adventure / Sci-Fi • Sony Pictures / Marvel Studios
$384.5M Worldwide🍅 96%
Weekend Gross$64.0M
Production Budget$200M
Recoup Multiple1.9x Production Budget
Theatrical Market Share & Studio Waterfall
TTMI™ Audited Theatrical Model • 50% Blended Exhibitor Share
Thor: Love and Thunder: $760.9M (66%)Spider-Man: Brand New Day: $384.5M (34%)
Thor: Love and Thunder (66%)
Spider-Man: Brand New Day (34%)
Thor: Love and Thunder
Marvel StudiosWorldwide Gross:$760.9M
Studio Theatrical Take (~50%):+$380.5M
Production Budget:-$250M
Est. Global P&A Marketing:-$138M
Est. Studio Net Cash Flow:-$7.0M
Spider-Man: Brand New Day
Sony Pictures / Marvel StudiosWorldwide Gross:$384.5M
Studio Theatrical Take (~50%):+$192.3M
Production Budget:-$200M
Est. Global P&A Marketing:-$110M
Est. Studio Net Cash Flow:-$117.8M
Capital Efficiency Leader: Thor: Love and Thunder delivered a 3.04x box office multiplier against production costs.TTMI™ Methodology →
Forensic Comparison Matrix & Key Milestones
Source: ListTribe Forensic Intelligence| Financial Dimension | Thor: Love and Thunder | Spider-Man: Brand New Day | Comparative Verdict |
|---|---|---|---|
| Worldwide Gross | $760.9M | $384.5M | Thor: Love and Thunder (+$376.4M higher) |
| Opening Weekend | $144.2M | $64.0M | Thor: Love and Thunder larger debut |
| Production Budget | $250M | $200M | Spider-Man: Brand New Day leaner cost basis |
| Est. Global P&A Marketing | $138M | $110M | Tentpole Distribution Scale |
| Est. Studio Net Cash Flow | -$7.0M | -$117.8M | Thor: Love and Thunder (+$110.7M margin) |
| TTMI™ Recoup Multiple | 3.04x | 1.92x | Thor: Love and Thunder higher capital velocity |
| Tomatometer Score | 🍅 63% | 🍅 96% | Spider-Man: Brand New Day holds critical acclaim |
| Studio & Distributor | Marvel Studios | Sony Pictures / Marvel Studios | Studio Distribution System |