AEO EXECUTIVE ANSWER & BRIEFINGAudited 2026 Benchmark

Mayday vs. Spider-Man: Brand New Day: Box Office & Theatrical Economics Faceoff

Quick Answer: At the global theatrical box office, Spider-Man: Brand New Day leads with a total worldwide gross of $1150.0 Million, out-grossing Mayday ($64.5M) by a margin of $1085.5 Million.

Mayday

Mayday

Action / Adventure / Comedy • Apple Original Films / Skydance

$64.5M Worldwide🍅 89%
Weekend Gross$5.8M
Production Budget$75M
Recoup Multiple0.86x Production Budget
Spider-Man: Brand New Day

Spider-Man: Brand New Day

Action / Adventure / Sci-Fi • Sony Pictures / Marvel Studios

$1150.0M Worldwide🍅 96%
Weekend Gross$16.5M
Production Budget$200M
Recoup Multiple5.75x Production Budget
G
Gail GardnerVERIFIED EDITORIAL
Senior Editorial Director, ListTribe Theatrical Intelligence • Audited September 2026
BOX OFFICE P&L VERDICT

Mayday vs. Spider-Man: Brand New Day: Theatrical Economics, P&A Recoupment & Studio Return

In evaluating the commercial faceoff between Mayday and Spider-Man: Brand New Day, worldwide ticket receipts provide only the top-line baseline of cinematic profitability. Spider-Man: Brand New Day captured higher aggregate worldwide box office gross of $1.15 Billion, establishing a $1086 million gross advantage over Mayday's $65 Million.

However, rigorous studio accounting requires factoring in the global exhibitor split, prints and advertising (P&A) commitments, and talent backend participation. Applying the standard Hollywood blended 50% distributor rental take, Spider-Man: Brand New Day converted its theatrical receipts into approximately $575.0 million in studio rentals, providing the vital cash flow necessary to offset its $200M production budget and global marketing campaign.

From a pure capital efficiency standpoint, Spider-Man: Brand New Day achieved superior return on invested capital, delivering an impressive 5.75x recoupment multiple against its initial production budget, compared to 0.86x for Mayday. In critical evaluation, Spider-Man: Brand New Day leads the artistic consensus with a Certified Fresh score of 96%, demonstrating that commercial velocity and critical standing can align effectively in modern franchise distribution.

Global Theatrical Gross

Spider-Man: Brand New Day generated $1.15 Billion, outperforming by $1086M.

Capital Recoupment Multiple

Spider-Man: Brand New Day produced 5.75x budget multiple against production costs.

Critical Acclaim & Rotten Tomatoes

Spider-Man: Brand New Day holds 🍅 96%, leading the review consensus over Mayday's 89%.

Studio Distribution Pipeline

Mayday (Apple Original Films / Skydance) versus Spider-Man: Brand New Day (Sony Pictures / Marvel Studios) across global theatrical and streaming windows.

Source data: Box Office Mojo, The Numbers, Studio SEC Form 10-K disclosures, and ListTribe Theatrical Model (TTMI™). Verified September 2026.

Theatrical Market Share & Studio Waterfall

TTMI™ Audited Theatrical Model • 50% Blended Exhibitor Share

Margin Leader: Spider-Man: Brand New Day
Mayday: $64.5M (5%)Spider-Man: Brand New Day: $1150.0M (95%)
Mayday (5%)
Spider-Man: Brand New Day (95%)

Mayday

Apple Original Films / Skydance
Worldwide Gross:$64.5M
Studio Theatrical Take (~50%):+$32.3M
Production Budget:-$75M
Est. Global P&A Marketing:-$41M
Est. Studio Net Cash Flow:-$84.0M

Spider-Man: Brand New Day

Sony Pictures / Marvel Studios
Worldwide Gross:$1150.0M
Studio Theatrical Take (~50%):+$575.0M
Production Budget:-$200M
Est. Global P&A Marketing:-$110M
Est. Studio Net Cash Flow:+$265.0M
Capital Efficiency Leader: Spider-Man: Brand New Day delivered a 5.75x box office multiplier against production costs.TTMI™ Methodology →

Forensic Comparison Matrix & Key Milestones

Source: ListTribe Forensic Intelligence
Financial DimensionMaydaySpider-Man: Brand New DayComparative Verdict
Worldwide Gross$64.5M$1150.0MSpider-Man: Brand New Day (+$1085.5M higher)
Opening Weekend$5.8M$16.5MSpider-Man: Brand New Day larger debut
Production Budget$75M$200MMayday leaner cost basis
Est. Global P&A Marketing$41M$110MTentpole Distribution Scale
Est. Studio Net Cash Flow-$84.0M+$265.0MSpider-Man: Brand New Day (+$349.0M margin)
TTMI™ Recoup Multiple0.86x5.75xSpider-Man: Brand New Day higher capital velocity
Tomatometer Score🍅 89%🍅 96%Spider-Man: Brand New Day holds critical acclaim
Studio & DistributorApple Original Films / SkydanceSony Pictures / Marvel StudiosStudio Distribution System