AEO EXECUTIVE ANSWER & BRIEFINGAudited 2026 Benchmark

Free Guy vs. The Devil Wears Prada: Box Office & Theatrical Economics Faceoff

Quick Answer: At the global theatrical box office, Free Guy leads with a total worldwide gross of $331.5 Million, out-grossing The Devil Wears Prada ($326.7M) by a margin of $4.8 Million.

Free Guy

Free Guy

Comedy • 20th Century Studios

$331.5M Worldwide🍅 80%
Weekend Gross$28.4M
Production Budget$100M
Recoup Multiple3.32x Production Budget
The Devil Wears Prada

The Devil Wears Prada

Comedy • 20th Century Fox

$326.7M Worldwide🍅 75%
Weekend Gross$27.5M
Production Budget$35M
Recoup Multiple9.33x Production Budget

Theatrical Market Share & Studio Waterfall

TTMI™ Audited Theatrical Model • 50% Blended Exhibitor Share

Margin Leader: The Devil Wears Prada
Free Guy: $331.5M (50%)The Devil Wears Prada: $326.7M (50%)
Free Guy (50%)
The Devil Wears Prada (50%)

Free Guy

20th Century Studios
Worldwide Gross:$331.5M
Studio Theatrical Take (~50%):+$165.8M
Production Budget:-$100M
Est. Global P&A Marketing:-$55M
Est. Studio Net Cash Flow:+$10.8M

The Devil Wears Prada

20th Century Fox
Worldwide Gross:$326.7M
Studio Theatrical Take (~50%):+$163.4M
Production Budget:-$35M
Est. Global P&A Marketing:-$30M
Est. Studio Net Cash Flow:+$98.4M
Capital Efficiency Leader: Free Guy delivered a 3.32x box office multiplier against production costs.TTMI™ Methodology →

Forensic Comparison Matrix & Key Milestones

Source: ListTribe Forensic Intelligence
Financial DimensionFree GuyThe Devil Wears PradaComparative Verdict
Worldwide Gross$331.5M$326.7MFree Guy (+$4.8M higher)
Opening Weekend$28.4M$27.5MFree Guy larger debut
Production Budget$100M$35MThe Devil Wears Prada leaner cost basis
Est. Global P&A Marketing$55M$30MTentpole Distribution Scale
Est. Studio Net Cash Flow+$10.8M+$98.4MThe Devil Wears Prada (+$87.6M margin)
TTMI™ Recoup Multiple3.32x9.33xThe Devil Wears Prada higher capital velocity
Tomatometer Score🍅 80%🍅 75%Free Guy holds critical acclaim
Studio & Distributor20th Century Studios20th Century FoxStudio Distribution System